Types of Ecommerce – What are the Types?

When most people think of e-commerce, they think of the purchasing of goods and/or services online. However, you can refer to the type of transaction in a more specific way by mentioning the e-commerce category that the transfer falls under. Here are some of the basic types of ecommerce.

Types of Ecommerce

Types of Ecommerce

This post highlights the six different types of ecommerce and what they represent. We’ll also take a look at some benefits of ecommerce.

Business-To-Business (B2B)

B2B refers to all the electronic transactions of goods and sales that are conducted between two companies, rather than between a business and consumers. This type of e-commerce typically involves producers of a product and the wholesalers who go ahead to advertise and market the product to consumers. This type of e-commerce sometimes enables wholesalers stay ahead of their competitors.

Business-To-Consumer (B2C)

Types of Ecommerce
Types of Ecommerce

This is perhaps the most common type of ecommerce. B2C refers to electronic business relationships between businesses and consumers. This avenue of e-commerce is enjoyed by many as it allows them to read customer reviews, shop around for the best prices and often find a wide array of products they wouldn’t otherwise find in the retail world. This category of e-commerce also enables businesses to develop more personalized relationships with their customers. One way to do so is through trade shows.

B2C ecommerce has evolved to a great extent. Today, there are plenty of electronic shopping sites and online virtual stores that sell various products, ranging from fashion items and computers to other necessities. Because of this, you’ll want to have optimal product photos, so people can really see how high quality your products are..

Consumer-To-Consumer (C2C)

This category of e-commerce includes all electronic transactions that take place between consumers. These types of transactions are provided by online platforms such as PayPal, but they’re often conducted through websites and social media platforms. This a great way to keep your business green, as there is minimal waste produced.

Consumer-To-Business (C2B)

This is not your traditional form of ecommerce as it involves the consumer making their products or services available for companies to purchase. A perfect example of this would be a photographer taking photos for an e-commerce website or a web designer creating a website for a company.


This type of e-commerce refers to all the transactions between public administration and companies. This is an area that typically involves many services, particularly in areas such as employment, social security, legal documents and employment.

Consumer-To-Administration (C2A)

This is another popular type of e-commerce that involves all electronic transactions between individuals and public administration. Examples include scheduling a health appointment using an online service or filing tax returns.

Bottom Line

The most significant benefit of ecommerce is the huge reach and reception across the international market, with minimal investment. Sellers are able to sell to a global audience and customers have the freedom to make global choices. As such, geographical boundaries and challenges are either drastically reduced or eradicated completely. The different types of ecommerce make it easier to understand the scope of ecommerce.